BLOGS

Link your revenue model to your strategy

Linking Your Revenue Model and Your Strategy

When leaders think about the elements of their strategy, they should review each offering to determine if it leads to more sales or greater profit margins. If it doesn’t contribute to the revenue model, a refocus might be in order.

Improve your competitive advantage by embracing complexity.

The Competitive Advantage of Embracing Complexity

By strategically absorbing complexities for its customers, a well-aligned organization can provide elegantly integrated and customized solutions. Inspiring your team’s shift from a “product focus” to a “solution strategy” will lead to an improved competitive advantage.