Enabling Sustainable Transformation:


AlignOrg Case Study Benjamin Moore Paints

Enabling Sustainable Transformation:


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Without robust implementation, a powerful organization redesign can lose its impact. While redesigning its retail channel to combat competition from large home improvement retailers, Benjamin Moore’s IT leadership needed to improve how resources supported strategic direction.

Initial redesign results were positive, but IT leadership recognized the need to improve how their resources and assets supported the company’s strategic direction.


We supported senior IT leadership in the articulation of their value offering in support of the company’s strategy. After gaining clarity of how work done by IT enabled strategy (while supporting day-to-day operations), we facilitated a redesign of the IT function.

To ensure an effective implementation, we expanded the group of IT leaders involved in the transformation. We clarified roles and responsibilities, assessed impact on specific individuals, and developed change management and communications plans.

As the change rolled out, each IT department participated in a series of work sessions to re-engage employees in the work of their new roles and departments. We focused on clarifying roles, setting expectations, and ensuring smooth hand-offs in work assignments.

We also identified important linkages—places where one person or department was dependent on another person or department—and continued operations, despite the changing reporting relationships, shifting roles, and enhanced work/performance expectations.


With our change management plans, Benjamin Moore implemented a successful redesign that minimized employee productivity losses, limited voluntary turnover, and enhanced performance.