
DIFFERENTIATION BY DESIGN®
Empowering Transformation Through Organization Design
Navigating Transformational Change?
Download your FREE guide today and discover how Becoming an Alignment Leader® will help you become the architect of an organization that achieves strategy & results.

At AlignOrg Solutions, we drive growth and marketplace success, empower transformational change,
and foster a differentiation advantage – all through organization design.
For 25 years, we have partnered with global organizations and industry-leading Fortune 500 clients to provide
a powerful launch pad for designing and implementing successful change.
Our Solutions
Designing the Organization
Want to align your organization’s capabilities to enable marketplace success?
Whether your organization needs to become more effective, engaged or streamlined, we help you design your organization to create differentiation, deliver distinctive capabilities, and keep costs in check.
Creating Differentiated Strategy
Need to crack the code on gaining competitive advantage or clarifying the implications of strategy?
When your next level of growth calls for improved effectiveness and competitiveness, we help you articulate your unique position for winning in the marketplace and identify what it takes to crack the code on success.
Leading the Design
Seeking transformational leadership to support lasting change?
Strategy provides a destination and great design marks the path, but ultimately, the Alignment Leader® guides their organization to success. We help you become leaders who architect, communicate, exemplify and facilitate sustainable change.
Managing the Transformation Journey
Want to be in the ranks of the 30% of change efforts that succeed?
Knowing precisely how and when to grow can be challenging. We help you master the unique applications of managing change in the context of organization design and transformation.
Building Capability
Want to build the organization design muscles you need to drive transformation?
In creating the growth you know is possible for your organization, you need your leaders & practitioners to be empowered to facilitate that evolution. Through our comprehensive certification programs & workshops, we help build strong internal organization design partners.
Differentiation by Design®











































































































Events
Gartner ReimagineHR Conference
Join us in Orlando, Florida October 24 – 26 for the 2022 Gartner ReimagineHR Conference!
Learn MoreWebinar: How Developing Internal Organizational Design Capabilities Provides Sustained Value
Join our webinar on September 29th to learn how developing internal organization design capabilities provides sustained value.
Learn MoreThe Conference Board Change, Transformation and Organization Design Conference
Join us in New York, NY June 21 – 22 for the Change, Transformation and Organization Design Conference!
Learn MoreOD Network 2022 International Conference
Join us in Orlando, FL June 8 – 11 for the Organization Development Network’s 2022 International Conference!
Learn MoreOrganization Design Forum Conference 2022
Organizations have been challenged to evolve in times of high disruption. Join us in Louisville, KY on Apr. 12 – 14, 2022 where we will explore themes related to purpose and positive impact.
Learn MoreFree Webinar: How To Organize For A Differentiated B2B Customer Experience
Join our webinar with The Conference Board to learn how to ensure your organization is aligned to support an overall customer experience strategy.
Learn MoreIn the News
Leading the Charge for Change?
Whether you are restructuring, consolidating, merging, acquiring, or experiencing new growth, organizational change need not be insurmountable.
Download your FREE chapter from Mastering The Cube to begin replacing your stumbling blocks with building blocks, and become a leader skilled at strategic organizational alignment.
“…read this. It is omniscient,
efficient and sufficient.”
– Clayton Christensen, Professor, Harvard Business School

Latest Insights
Not All Customers Are Equally Important: Designing Customer Experience to Win
No customer wants to be treated like one a “have not.” How can organizations design the customer experience to accommodate customers at all levels?
Has Hierarchy Outlived Its Useful Life? Why We Still Need Hierarchy, and How To Manage Its Downsides
We need hierarchy in organizations. But in order to get the right balance, we also need to manage the downsides.
Find Your Falls: How Differentiation is Critical to Shaping Your Organization’s Strategy
Finding what differentiates your organization in the marketplace can be a challenge, but it’s critical to shaping your organization’s strategy.
Virtual Training: 4 Ways to Optimize Your Remote Capability Building Efforts
Using these 4 levels of learning as a guide, you can develop and measure your virtual training efforts to ensure you get the most out of the time and funds invested.
Smartly Acquire the Organizational Capabilities Your Customers Need
One strategic imperative for organizations is determining what customers want and how the organization can smartly acquire the organizational capabilities to close those gaps.
Simplified Sales Organizations Improve Customer & Employee Experience
As organizations grow and evolve, commercial functions like sales and marketing often become too complex. Reducing the complexity of these organizations contributes to employee experience as well as the customer experience – and the bottom line.
3 Keys to Helping Your Employees Succeed With Change
Change is most successful when employees clearly understand their roles. These steps are key to helping your employees through the change process.
Implementing Regulatory Change In Ways that Engage Employees
Sometimes creating a culture of engagement clashes with the need for regulatory compliance. How can you implement regulatory change in ways that engage employees?
How To Use Net Promotor Score To Design For Customer Experience
Two ways to think about NPS for customer experience is 1) how you react to issues and 2) what you do “wow” the customer.
Implementing a New Business Model That Creates Customer Stickiness
What makes us repeatedly choose one company over another? What choices can organizations make that create customer “stickiness”?