To tweet or not to tweet? But is that really the question…

In the age of social networking, the question is being asked more and more by both ourselves in the consulting fraternity and within our clients – what tools should we use to ensure we have a productive social presence. Is being out there (a passive presence) sufficient or should organisations be more proactive and involved in social communities? As the online dialogue gains prominence, it poses some challenging questions for organisations such as, what if people start saying things about us that we don’t like? Should we respond or not and if so, how?