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Reed Deshler

Finding Out What Really Matters to the Customer

Successful business professionals find out what really matters to the customer

Often, what actually drives customers’ buying behavior may be unrelated to what they say they want. The things customers say and believe aren’t always what forces their actions or decision.

How To Design A Positive Customer Experience Through Your Messaging

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Published February 15, 2022 on Forbes By AlignOrg Solutions’ Principal Reed Deshler Think about all the organizations we interact with each day.  After some interactions, we feel good about the experience. After others, we may feel frustrated.  How can your organization design a positive customer experience through your messaging? In his recent Forbes article, Reed How To Design A Positive Customer Experience Through Your Messaging

Organization Redesigns Must Start With Customer Experience

Customer needs should be central when redesigning an organization

Making sure all stakeholders understand how they link back to the customer is an important step in maintaining a customer-centric design for your organization.

Customer Experience Strategy: Turning Service Failure Into Opportunity

Customer Experience

To turn a customer experience failure into an advantage, think through the process of customer recovery and design ways to turn service failure into a strategic advantage.

Want More Accountable Leaders? Clarify Decision Rights

Avoid the confusion arising from a lack of accountability by clearly defining decision rights and making sure people have the required skills to make decisions timely and confidently.

Dedicate the Right Amount of Time

Dedicate Time

How much time will your organization redesign project take? Follow our five-step method using an Agile approach to determine how much time your design initiative will require.

Don’t Over-Focus on External Measurements

External Measurements

Organizations should look both inside and outside their organization to benchmark performance. Examine your measurement systems to see if you have effective means of assessing progress.

Organizational Resilience Series Part 3: Ways of Working

Ways of working

Designing ways of working with humans at the center starts with involving the workforce in the design process itself.

Organizational Resilience Series Part 2: Re-architecting Work to Add Value and Meaning for People

Re-architecting work to add value and meaning for people

Learn how re-architecting work – deliberately designing work in ways that allow human capabilities to flourish and focus their collective energies – can help create desired outcomes for organizations.

Organizational Resilience Series Part 1: Adaptability

Organizational design - Adaptability

Adaptability is a key component to building a resilient organization that can move forward confidently regardless of what the future holds.