Published February 15, 2022 on Forbes
By AlignOrg Solutions’ Principal Reed Deshler
Think about all the organizations we interact with each day. After some interactions, we feel good about the experience. After others, we may feel frustrated. How can your organization design a positive customer experience through your messaging?
In his recent Forbes article, Reed Deshler shares characteristics that empower customer-centric communications. These include giving customers control, letting them feel positive about their interactions, and conveying that you’re focused on finding workable solutions. Designing messaging around these characteristics enables customers to have a positive experience with your organization.
Reed Deshler is a member of Newsweek’s Expert Forum and Forbes Coaches Council. Find more of Reed’s Forbes articles here.