BLOGS

Successful business professionals find out what really matters to the customer

Finding Out What Really Matters to the Customer

Often, what actually drives customers’ buying behavior may be unrelated to what they say they want. The things customers say and believe aren’t always what forces their actions or decision.

Holiday Wishes

Holiday Wishes

With so much difficulty and tragedy in today’s world, this little break to celebrate the holidays is welcomed while we ponder the hopes and wishes of the season.

External Measurements

Don’t Over-Focus on External Measurements

Organizations should look both inside and outside their organization to benchmark performance. Examine your measurement systems to see if you have effective means of assessing progress.